Now Hiring - DIRECTOR – DTC SALES & OPERATIONS – OREGON in Newberg, OR

Director – DTC Sales & Operations – Oregon

The Director – DTC Sales & Operations – OR will oversee tasting room, wine club, e-commerce, and events growth strategies via leadership and program development and implementation. This position will be a key stakeholder in meeting DTC revenue goals through successful sales strategy development for Oregon brands and tasting spaces.

THE ROLE

Financial oversight & Responsibilities

• Develop overall sales strategy to meet and exceed sales goals while delivering remarkable guest experiences.
• Analyze internal and external business trends and create business-building programs that fit within corporate goals and enhance revenue opportunities.
• Analyze sales performance and traffic monthly and quarterly, share analysis and implement action plans to drive growth and/or needed improvement.

Staff Leadership

• Provide direct leadership for DTC & Retail manager group, including Tasting Room, Hospitality and Consumer Sales Manager roles in Direct Sales – Oregon brands.
• Guide team culture and performance, ensuring effective communication and collaboration within all DTC functions and with internal and external partners.
• Lead management team in the creation, evaluation and updating of new hire and ongoing staff training materials and methods, ensuring effective initial integration and long-term development of staff.

Program & Operation Management

• Identify approach and ensure implementation of winery events and experiences in support of traffic, sales, and wine club goals ensuring offerings align with budgeted amounts and desired consumer experience.
• Ensure support in creating and updating tasting notes and educational materials in partnership with Marketing and SMWE Education team.
• Partner with winemaking operations and President – OR on growth planning and wine release timing for key event, large format offerings, and wine clubs.

THE CANDIDATE

• Passionate about wine and customer service, creating memorable experiences appropriate to a luxury environment.
• Strong problem-solving and organizational skills; able to see big-picture perspective and manage resources and priorities to ensure success of the team and organization.
• Ability to manage relationships with key stakeholders involved in the business including marketing, creative, and winemaking.
• Adept communicator, able to ensure clarity of messaging across teams and functions, including polished public speaking and presentation skills.
• Ability to motivate and train staff in service standards, wine knowledge, sales skills and technical skills.
• Effective leader with proven track record of building revenue and profit.

QUALIFICATIONS

• Bachelor’s degree preferred; an equivalent combination of education and experience will be considered.
• Advanced sommelier certification and wine industry experience preferred.
• 10+ years of retail experience, with a minimum of 5 years’ experience in a leadership role.
• Ability to motivate and train staff in service standards, wine knowledge, sales skills and technical skills.
• Strong technical computer skills including Word, Excel, PowerPoint and POS systems.
• Flexible availability including evenings and weekends.
• History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted and/or certified by state and/or local regulatory bodies.

THE COMPANY

A to Z Wineworks carefully blends wines true to their variety, sourcing and crafting each vintage with intention from grape to glass. Founded in 2002 by four Oregon wine industry veterans, A to Z Wineworks became a certified B Corporation in 2014, earning recognition as a ‘Best for the World,’ top 10% B Corp every award year since. A to Z joined the portfolio of Ste. Michelle Wine Estates in 2022, having set the standard for cool climate, food-enhancing Oregon Pinot Noir, Pinot Gris, and Chardonnay.

A to Z values collaboration, cooperation and can-do attitudes. A to Z Wineworks is an equal opportunity employer and works toward racial equity and inclusion. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The company is based in Newberg, Oregon at their REX HILL property.

Job Type: Full-time

Pay: From $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay
• Yearly bonus

Ability to commute/relocate:

• Newberg, OR 97132: Reliably commute or planning to relocate before starting work (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: One location